Competitor Keyword Analysis

Competitor Keyword Analysis

Aug 27

I picked up these following good ideas in Keyword Analysis back at PubCon 2009 in Las Vegas. But it needed some additional picky details/directions which I have documented.

If your problem is you need a quick and easy way to analyze the keywords a competitor website is using, read on!!

1. Login to Google Adwords. (Do not use/bother to try the free Google public keyword tool here.)

2. Click on the Opportunities tab.

3. Click on the Keyword Tools link on the left side of the page.

4. Be sure you are using the older version of the tool, by clicking on “Previous Interface” on the upper right.

5. Click on the “Website content” radio button on lower-left part of the page.

6. Enter in the URL of your competitor’s sitemap.xml file.

7. Click on the “Get keyword ideas” button.

8. After you get results, Change “Match Type” to “Exact Match” to see actual searches and volume for specific phrases.
7. Voila!! You have some awesome competitor keyword data for your own analysis and optimization tasks.

Now,  if you get stuck figuring out the actual url of a sitemap.xml file, I will blog on figuring out if they have one and what its url is, next week.